New Cohort starts 28 June 2026
What if your biggest goal could happen in the next 12 weeks?
Not next year. Not "when the time is right." This year. Starting June 28th.
I'm Steve Wright. I'm a business coach, and I've run this 12-week program six times. The seventh time, The Pudding Year, is different. The price is crazy. The coaching isn't.
Next Cohort starts
28th June 2026
What if your biggest goal could happen in the next 12 weeks?
Not next year. Not "when the time is right." This year. Starting June 28th.
I'm Steve Wright. I'm a business coach, and I've run this 12-week program six times. The seventh time, The Pudding Year, is different. The price is crazy. The coaching isn't.
My mum lives in Jamaica and was turning 80.
I wanted to do something that matched the moment. So I set a goal inside my own program, the same one I run with clients, to take her to Paris for her birthday. I wanted us to stand on top of the Eiffel Tower on the day.
That was the goal. Clear. Explicit. Tangible.
What I didn't expect was what the process unlocked along the way. As I worked through the discrete steps; planning, sequencing, building toward the objective, Rome appeared as an option for a second city visit. Not as a distraction. Not as scope creep. As a natural extension of the goal itself.
We went to both cities in ten days. My mum stood on top of the Eiffel Tower on her 80th birthday.
Rome was the icing.
That's what a well-set goal does. It doesn't constrain you... it creates options. And the options that show up tend to make the original goal even better.
My mum lives in Jamaica and was turning 80.
I wanted to do something that matched the moment. So I set a goal inside my own program, the same one I run with clients, to take her to Paris for her birthday. I wanted us to stand on top of the Eiffel Tower on the day.
That was the goal. Clear. Explicit. Tangible.
What I didn't expect was what the process unlocked along the way. As I worked through the discrete steps; planning, sequencing, building toward the objective, Rome appeared as an option for a second city visit. Not as a distraction. Not as scope creep. As a natural extension of the goal itself.
We went to both cities in ten days. My mum stood on top of the Eiffel Tower on her 80th birthday.
Rome was the icing.
That's what a well-set goal does. It doesn't constrain you... it creates options. And the options that show up tend to make the original goal even better.
You're not lacking motivation.
You're not lacking vision.
You're lacking a system.
You're the type of person who sets big goals, starts strong, then watches them dissolve into the daily grind.
Not because you're weak, but because you're using the wrong approach.
"I used to think the problem was my goals were too big.
Turns out, my timeline was too long..."
What if the problem isn't your goals -
it's your calendar?
Most people try to change their entire year. We compress transformation into 12 focused weeks.
TThree Problems We Solve:
⦿ Scattered Focus → Laser Periodization
⦿ Weak Belief Systems → Unshakeable Confidence
⦿ Solo Struggle → Cohort Momentum
THE FRAMEWORK:
What Actually Happens in 12 Weeks
This isn't a course. There are no modules to watch at 2am and forget about.
My Year in Months is a live, cohort-based coaching program built around four things:
VISION
Getting clear on what you actually want, not what sounds reasonable.
IDENTITY
Becoming the kind of person who achieves that thing.
BELIEF
Addressing the psychological blockers that have kept the goal on the shelf.
EXCEUTION
A periodization framework borrowed from athletic training that turns a big goal into
a sequence of achievable, accountable steps.
We work together in Miro® - a live, visual workspace, so your goal isn't abstract. It's mapped, tracked, and in front of you whenever you want.
Every goal in this cohort will be concrete and measurable. More sales. Increased revenue. A trip you've been putting off. A habit you've been meaning to break. A belief about yourself that's quietly run the show for too long.
At the end of 12 weeks, you'll know whether it worked. There's no ambiguity.
I'm currently on my sixth consecutive 12-week year. While others are still waiting for January, I'm finishing another complete cycle. That's what this program does — it gives you back the urgency that long timelines quietly steal.
The Pudding Year Offer
Here's where it gets unusual.
The standard price for My Year in Months is £750 per month for three months. That's the going rate and it reflects the quality of the coaching and the results people get.
The Pudding Year is priced at £50 for the full program.
That's not a typo.
The reason is simple: I want the proof to do the talking. So I'm putting the weight on the outcome rather than the price. If you set a goal, work the program, and achieve what you set out to achieve — I'd like you to pay what you think that's worth once you've done it.
The discount is on the price. Not on what you'll get out of it.
What you're committing to at £50 is showing up. Doing the work. Setting a real goal and pursuing it with the support of a cohort who are doing the same.
What you pay at the end is between you and your results.
The VIBE Methodology
Over 12 weeks, we move through four progressive phases where accountability creates breakthrough:
Vision (weeks 1-2)
Excavate your buried vision. What got buried under "doing" and reconnect with your original "why."
Identity (weeks 3-4)
Align who you are with who you need to become. Close the gap between current self and future self.
Belief (weeks 3-12)
This is where most people stall. We dismantle limiting beliefs and build unshakeable conviction.
Execution (weeks 3-12)
With vision clear, identity aligned, and belief solid, execution becomes natural.
We focus on consistent action, measuring progress, and completing the cycle strong.
The structure works WITH human psychology,
not against it.
Periodization Power
Borrowed from elite athletics
Intense focus phases followed by strategic rest
You get pulled toward your vision instead of grinding
Belief Alignment
Most goal programs ignore the internal game
We build unshakeable confidence alongside clear strategy
When your beliefs match your vision, action becomes natural
Cohort Community
12 carefully selected professionals
Shared accountability without judgment
Different destinations, shared journey principles
"By week 8, something shifted. I wasn't pushing toward my goals anymore - they were pulling me..."
The Three Pillars
Periodization Power
Borrowed from elite athletics
Intense focus phases followed by strategic rest
You get pulled toward your vision instead of grinding
Belief Alignment
Most goal programs ignore the internal game
We build unshakeable confidence alongside clear strategy
When your beliefs match your vision, action becomes natural
Cohort Community
12 carefully selected professionals
Shared accountability without judgment
Different destinations, shared journey principles
"By week 8, something shifted. I wasn't pushing toward my goals anymore - they were pulling me..."
The Complete 12-Week Experience:
Weekly Cohort Calls
- Strategy, accountability, problem-solving
Periodization Planning
- Custom timeline for your specific goals
Belief Work Integration
- Transform limiting beliefs in real-time
Private Community Access
- Shared platform for synch/asynch working
Steve's Personal Coaching
- Direct access throughout the program
Methodology Training
- You keep these skills for life
Who is this for?
You're a good fit for the Pudding Year if:
◦ You have a goal that's been sitting on the shelf. Something real, something you actually want
◦ You're willing to be honest about what's been blocking you
◦ You can commit to showing up for 12 weeks
◦ You're a business owner, entrepreneur, or someone with skin in the game of your own outcomes
This isn't for you if
- You're looking for a course to passively consume
- You're not ready to name a concrete, measurable goal
- You want someone to motivate you from the outside without doing the inner work
The cohort is capped. I'm being selective.
If you're unsure whether you're a fit, download the PDF and let's find out.
The Pudding Year starts Sunday June 28th
I'm taking a small cohort. Selective by design. If this has landed with you, don't sit on it.
Drop your name and email below and I'll send the full PDF to your inbox — including the framework, a quick goal audit, and everything you need to decide if this is for you.
Spots are available for those who join after June 28th through the first two weeks,
but the invitation closes shortly after. If you're curious, now is the time.
Next cohort starts Sunday 28th June 2026
"Small groups create big transformations. When everyone matters, everyone shows up..."
Why Only 12 people?
This isn't a course. It's not group coaching. It's a true cohort experience where everyone knows everyone, and we move forward together.
-- Limited offer throughout the year --
-- Just 12 spots available --
-- Accelerate YOUR year! --
Next cohort starts 8th February 2026
"Small groups create big transformations. When everyone matters, everyone shows up..."
Pudding Year Pricing: £50
(then pay what it's worth to you!)
- Pricing applies to this cohort only
Investment: £750
beta pricing offer
(Normally £2,250)
"I have total confidence in our program and in you. Only engage if you're ready to achieve your outcomes in weeks instead of months.
Make sure your commitment to this program is worth at least double the investment - only YOU can determine what this is worth to you."
This Program Replaces:
⦿ Years of incomplete goal cycles
⦿ Expensive individual coaching
⦿ Time wasted on scattered efforts
⦿ The cost of another incomplete year
ABout STEVE
I'm Steve Wright — business coach, podcaster, and the person who built this program because I needed it myself.
I'm starting my seventh consecutive "year" in a few weeks.
Not calendar years - 12-week years. While others set New Year's resolutions, I'm starting my third set of annual goals since January.
IT professional, Tony Robbins trainer, podcaster, father. I've navigated divorce, visa workers, businesses built from scratch, and the kind of life that gives you no shortage of things to figure out. What I've learned: the problem is rarely the goal. It's the timeline and the belief system underneath it.
I'm Steve Wright, and I've learned the hard way: the problem isn't your goals, it's your timeline.
The breakthrough came when I stopped trying to change my entire year and started compressing transformation into 12 focused weeks.
I've now completed six consecutive cycles using this exact methodology.
MYIM isn't a theory — it's what I actually do.
MEET THE FOUNDER & Coach
STEVE WRIGHT
Here's something most coaches won't tell you:
I'm starting my fourth consecutive "year" in a couple of weeks.
Not calendar years - 12-week years. While others set New Year's resolutions, I'm completing my third set of annual goals since January.
I'm Steve Wright, and I've learned the hard way: the problem isn't your goals, it's your timeline.
I've been through the journey - IT professional, Tony Robbins trainer, Podcaster, raising daughters as a U.S. visa worker, navigating divorce while building a business. Life hits hard, but we can influence what it means and how we show up.
The breakthrough came when I stopped trying to change my entire year and started compressing transformation into 12 focused weeks.
I work with ambitious professionals tired of incomplete goal cycles. My approach blends athletic periodization with belief work - because strategy without the right beliefs is just sophisticated procrastination.
Ready to complete your year in 12 weeks?
Ready To Complete Your Year In 12 Weeks?
Step 1:
Book your strategy call below
Step 2:
We explore the progran fit and explain details
Step 3:
Immediate enrollment for qualified candidates
STILL NOT SURE?
Got Questions?
We understand there's lots to take in. Reserve your call to get them answered.
I Don't Have Time For Another Program
This doesn't add to your schedule — it focuses what's already there. Most people find they save time by eliminating the scattered actions that weren't moving anything.
How Is This Different From Other Goal Programs?
Three things: athletic periodization principles applied to your life and business, integrated belief work (not just strategy), and a true cohort experience where everyone knows everyone. We're not teaching goal-setting — we're creating goal-completers.
What If I Don't Hit My Goals?
The methodology is yours for life. Even if you don't complete everything, you'll finish the cycle with a system that works — and three more cycles available in the same calendar year.
What If I Feel Stuck?
I know the feeling. Life has a way of tweaking us along our journey. You're not doing this alone and we equip you with tools for life.
What Timezone Are The Sessions In?
Sessions run in US eastern time (EST/CST). Cohort call times will be confirmed on booking — we work around the group.
STILL NOT SURE?
Got Questions?
We understand there's lots to take in.
Reserve your call to get them answered.
I Don't Have Time For Another Program
This doesn't add to your schedule - it focuses your existing efforts. Most people save time by eliminating scattered actions.
How Is This Different From Other Goal Programs?
Three ways: Athletic periodization principles, integrated belief work, and true cohort experience. We're not teaching goal-setting - we're creating goal-completers.
What If I Don't Hit My Goals?
The methodology becomes yours for life. Even if you don't complete everything in 12 weeks, you'll have the system to finish anything.
What If I Feel Stuck?
I know the feeling. Life has a way of tweaking us along our journey. You're not doing this alone and we equip you with tools for life.
"We exchanged ideas, I learned, was uplifted and felt seen - all the good things in life, and professional development. Looking for a host, MC, contributor, collaborator, an elegant coach? You've got Steve."
"Steve possesses the rare combination of professional competence and authentic humanity that actually changes people. Real transformation happens in relationship, not in strategy sessions — and Steve understands that."
"Steve is a gifted people person, a man of action and joy to work with. He is what you might call "a natural born leader". He is passionate on what he puts his mind to and always eager to find solutions to problems. Having Steve on your team is a valuable asset, I highly recommend him."
"Steve's processes are some of the most encouraging methods you can go through. He helps me hit my goals FAR more than I ever would do by myself."
"We exchanged ideas, I learned, was uplifted and felt seen - all the good things in life, and professional development. Looking for a host, MC, contributor, collaborator, an elegant coach? You've got Steve."
"As someone who has spent decades helping companies gain and sustain employee commitment, I can tell you that Steve possesses the rare combination of professional competence and authentic humanity that actually changes people. His coaching approach and his podcast both reflect someone who understands that real transformation happens in relationship, not in strategy sessions."
"Steve is a gifted people person, a man of action and joy to work with. He is what you might call "a natural born leader". He is passionate on what he puts his mind to and always eager to find solutions to problems. Having Steve on your team is a valuable asset, I highly recommend him."
"Steve's processes are some of the most encouraging methods you can go through. He helps me hit my goals FAR more than I ever would do by myself."
© 2025 SAWright Coaching - All Rights Reserved
© 2025 SAWright Coaching - All Rights Reserved